SOCIAL MEDIA AUDIT
Regardless of the population you’re serving, in the digital age, having a presence on social media is essential for ALL businesses. Most of the clients I work with recognize this but struggle to truly understand how social media is benefiting them and how to use each channel effectively. Many entrepreneurs are overwhelmed by the pressure and seemingly endless hours needed to post /engage with their followers, let alone keep up with the constantly changing technology. They struggle to know which channels are “right” for them, when to post, how much to post and what to post to connect most effectively with their clients.
The Social Media Audit is meant to provide CLARITY about your goals and create a plan to make social media support your goal and YOUR unique business. I will work with you one-on-one or in a small group to teach you how social media and the technology can fit into your busy life and benefit your business WITHOUT overwhelming you.
The best way for social media to support your business/services is to have a strategy. The four main components for developing your strategy are:
1. Get to know and engage your tribe
Who are they, what is their life like, what are their hopes, dreams and pain points? What content are they searching? How might they find you on your platforms?
2. Deliver high value content that is aligned with your tribe’s needs/pain points/dreams
What need do you fill and how can your message deliver on that? What role will you fill – are you “the expert”, “the best friend with great advice”, “the influencer”? How often can you connect with your online community?
3. Create consistent and clear visuals and brand persona (brand story)
Who are you and what is the story you want to tell? Why does your tribe love YOU and want to ”follow” you? What visuals best represent your brand and are consistent with your existing brand imagery?
NOTE: Developing a brand persona is not graphic design (this is an option for additional cost). Rather it is looking at existing or potential images and content and making sure they are visually consistent and being delivered in a consistent way.
4. Position each channel so it working for you in its own unique way. The right message in the right locations!
What tools for promotion can you manage consistently? How do these work together to drive your business? Each channel serves its own purpose in your social media strategy but they work as a team cross promoting and funneling into a clear strategy for sales.
HERE’S WHAT WE’ll DO…
We will work together in a small group of maximum 6 people to identify your social media tribe based on who your ideal client is. We will make sure you have a clear brand and message that is consistent with your tribe’s pain points/needs/dreams.
We will review your existing brand visuals, help you to develop your online brand persona (the look & feel of your brand), and make sure your brand and messaging is consistent.
We will develop a content strategy that will engage your tribe, set you apart from your competitors and deliver high valuE
I will give you an in-depth tour of the most current tools that can make life easier for you and help you deliver the highest quality content for your growing social media tribe.
WHAT'S INCLUDED? 4 X 90MIN GROUP calls PLUS 1 X 30MIN ONE-ON-ONE CALL
FIRST CALL - YOUR CONTENT What content will be most engaging? What are the key messages you want to share with your tribe?
Review your business goals, your target, positioning and brand story
Overview of how to best use each channel
We’ll get specific about each channel’s purpose within the context of your unique business goals.
SECOND CALL - YOUR VISUALS Do your photos match your brand? Does your feed flow and grab attention?
We’ll fine tune the look of your feed. What are some key areas that could use attention.
I’ll share simple tips to make your feed look amazing. These are user friendly tips that will work for even the worst photographer!
We’ll also look at how to use Instagram Stories.
CALL THREE - THE LITTLE DETAILS
In this call we’ll get to the little (an critical) details - scheduling your posts, hashtags, growing followers and more.
We’ll talk about the best social media tools/apps to support your strategy.
CALL FOUR - FINE TUNING
After you’ve started to implement your strategy we'll follow-up so you can ask questions and review what’s working. We’ll talk about tweaks and what areas could use some extra attention. We’ll also talk about how to maximize your time and efforts.
EACH CALL INCLUDES A 30-MINUTE Q&A.
WANT MORE INFORMATION? CONTACT ME TO SCHEDULE A FREE 20-MINUTE CLARITY SESSION TO SEE IF THIS IS RIGHT FOR YOU.
NEED A LITTLE MORE SUPPORT? ASK ABOUT PRIVATE SESSIONS
email me: firstname.lastname@example.org
call me: 226-927-4804