DIGITAL MARKETING | Social media strategy & MANAGEMENT
Hi my name is Katlin, I’m a social media strategist and digital marketing consultant. I help wellness entrepreneurs make sense of digital marketing and grow their business.
Are you spending your time trying to figure out digital platforms rather than face-to-face networking or supporting your clients? Are you’re confused about which social media options you should use, how they work together or if you’re ready for paid advertising? Are you ready to launch an online course and not sure where to start? Do you want to know the best practices for an effective email funnel OR you need a beautiful website OR anything in between? Than it’s time to hire a digital marketing specialist. I will help you effectively use digital marketing tools, save time for clients and ultimately grow their business.
Book a FREE consultation and let’s talk about how I can save you time & HELP YOU grow your business.
DIGITAL STRATEGY & IMPLEMENTATION
SOCIAL MEDIA STRATEGY & IMPLEMENTATION
ONLINE BUSINESS STRATEGY
WEBSITE DEVELOPMENT AND MANAGEMENT
SALES FUNNEL STRATEGY AND EXECUTION
COPYWRITING/DESIGN FOR BLOGS, NEWSLETTERS & PRESENTATIONS
FACEBOOK / INSTRAGRAM ADS
PHOTO AND VIDEO EDITING, BASIC GRAPHIC DESIGN
ONLINE COURSE IMPLEMENTATION
ACUITY SCHEDULING SET-UP AND INTEGRATION
ONLINE BUSINESS STRATEGY AND SOCIAL MEDIA CONSULTING -- $75/hr
WEBSITE DESIGN (SQUARESPACE, WIX & WEEBLY) - Starting at $500 for 4 pages
SOCIAL MEDIA MANAGEMENT & ADMINISTRATION -- 6+hr/wk - $40/hr | 2-5hrs/wk - $45/hr | Short-term project < 20hrs - $50/hr
PROGRAMS AND COURSES
ARE YOU FEELING OVERWHELMED OR CONFUSED BY SOCIAL MEDIA?
Regardless of the population you’re serving, in the digital age, having a presence on social media is essential for ALL businesses. Most of the clients I work with recognize this but struggle to truly understand how social media is benefiting them and how to use each channel effectively. Many entrepreneurs are overwhelmed by the pressure and seemingly endless hours needed to post /engage with their followers, let alone keep up with the constantly changing technology. They struggle to know which channels are “right” for them, when to post, how much to post and what to post to connect most effectively with their clients.
Done right your social media efforts will be an integral part of your marketing and support your bottom line. Done wrong, you will waste A LOT of time and energy that you could be spending with your clients.
Whether you are stuck before you've even started or you're fairly savvy with the technology, if you don't have the a strategy you are likely wasting a lot of time without seeing much benefit. There are hundreds, maybe even thousands of courses, webinars and free resources that can teach you all of this (sort of). My personal experience and working with even the most social media savvy clients is that the infinite resources do nothing but exacerbate confusion and create overwhelm. If you’re wasting hours taking courses, watching webinars and reading free resources you are taking time away from what you should be doing – SERVING YOUR CLIENTS. If you've stalled in the overwhelm then now is the THE PERFECT TIME TO BEGIN!
This is where I come in… I have taken the courses, read the freebies, watched the webinars and learned the technology. I've taken all of the knowledge from these courses and working with my clients, and created an easy to follow, customized and affordable program for entrepreneurs to make sense of social media. The Social Media Audit is meant to distil the information that is most relevant to YOUR unique business. I will work with you one-on-one or in a small group to teach you how social media and the technology can fit into your busy life and benefit your business WITHOUT overwhelming you. Click HERE to find out more.
EXAMPLES OF THE WORK I'VE DONE
SOCIAL MEDIA GRAPHICS
I owned my first company at age 22 and built it from the ground up for 8 years before moving into the corporate world as a marketing executive for agencies and then as a Brand Development Manager for CBC. For more than 10 years I helped build innovative and award winning campaigns for large and mid-size clients. In 2012 I decided to go back to my roots as an entrepreneur and pursue my passion for healing. I now work part-time as a Yoga Therapist specializing in women's health and balance that work supporting other wellness entrepreneurs.
My passion is to support like minded female entrepreneurs, applying the vast knowledge I gained in the corporate marketing with lessons from the frontline of entrepreneurship in the digital age. Over the last several years I've worked for female entrepreneurs at various stages of their business, from well established business coaches to those beginning their entry into the digital world and others transitioning into larger online endeavours. I work with only a few clients at any one time so I can dedicate myself to serving their needs.
“Katlin has been an integral member of my team for more than two years. In this time she's assumed a wide variety of responsibilities including managing my social media, Facebook ad campaigns, webinars, and providing support for my online summit. She is extremely dedicated, reliable, and trustworthy; and always eager to learn new ways to support my business. Her contributions have been invaluable to my business and she is a delight to work with. If you are looking for a dynamic and professional VA or marketing manager to join your team I highly recommend Katlin!” ~ Laura Kupperman, Business Coach
“Working with Katlin was such a pleasure, and SO helpful. In the past I kept up with social media, primarily Facebook and Instagram, but really didn’t have a social media plan in place. For my business, this meant I spent too much time on how to represent my business via social media. Katlin helped me get clear with my message and we developed a plan for the look, feel, and schedule that not only has saved me time and effort, but also helped me become even more clean on my business message and how I want to represent myself online.
Being able to work with Katlin in a way that worked with my schedule was so helpful, and I feel much more at ease and empowered with my business presence since working with her. I would recommend working with Katlin to anyone who wants to save time and energy and who would like to better represent themselves in the social media world. So thankful!” - Jamie Elmer, Jamie Elmer Yoga
“I needed to create a website for my business and was referred to Katlin Robinson. Even though we worked remotely via email and Skype I felt that she was always readily available and knowledgeable. She had good suggestions and understood the vision I wanted to create. She referred me to great resources for ideas and images. I found what I thought would be a daunting task actually quite painless thanks to Katlin. She was professional and stuck to our timeline. I would recommend Katlin to anyone who wants to build a beautiful website but does not have the time, nor inclination to do so themselves. ~ Dr Marika Berni, Naturopathic doctor.
“Katlin helped me create a two and five year business vision that helped me focus my energies on where I truly wanted to be in my lifestyle and income level. Her process was very clearly laid out and with practical and actionable steps that I have confidence will help me achieve my goals. She took the time to get to know what was most important to me and helped me plan from a very grounded place and strategic perspective. Katlin also assisted me in structuring my professional training program in a way I couldn't have envisioned myself. Now my program is burgeoning and growing with people travelling from all over North America to attend.” ~ Jane Clapp, Trauma Informed Movement Therapy