STRATEGY & PLANNING

BRAND DEVELOPMENT

ONLINE BUSINESS STRATEGY

SOCIAL MEDIA STRATEGY & PLANNING

WEBSITE DEVELOPMENT AND MANAGEMENT

SALES FUNNEL STRATEGY AND EXECUTION

DEVELOPMENT

DESIGN FOR BLOGS, NEWSLETTERS  & PRESENTATIONS

BASIC SEO AND ANALYTICS

FACEBOOK / INSTRAGRAM ADS

WEBSITE DESIGN

ONLINE COURSE IMPLEMENTATION

RATES

ONLINE BUSINESS STRATEGY AND CONSULTING -- $100/hr  

WEBSITE DESIGN (SQUARESPACE, WIX & WEEBLY) - Starting at $1,500 for 4 pages

INTERESTED IN PROMOTING YOUR BUSINESS THROUGH FACEBOOK & INSTAGRAM ADS? Read more below…

NEED HELP WITH LONGER PROJECTS? CONTACT ME TO DISCUSS OPTIONS.


PROGRAMS AND COURSES

ARE YOU FEELING OVERWHELMED OR CONFUSED BY SOCIAL MEDIA?

Regardless of the population you’re serving, in the digital age, having a presence on social media is essential for ALL businesses. Most of the clients I work with recognize this but struggle to truly understand how social media is benefiting them and how to use each channel effectively. Many entrepreneurs are overwhelmed by the pressure and seemingly endless hours needed to post /engage with their followers, let alone keep up with the constantly changing technology. They struggle to know which channels are “right” for them, when to post, how much to post and what to post to connect most effectively with their clients.

Done right your social media efforts will be an integral part of your marketing and support your bottom line. Done wrong, you will waste A LOT of time and energy that you could be spending with your clients.

Whether you are stuck before you've even started or you're fairly savvy with the technology, if you don't have the a strategy you are likely wasting a lot of time without seeing much benefit. There are hundreds, maybe even thousands of courses, webinars and free resources that can teach you all of this (sort of). My personal experience and working with even the most social media savvy clients is that the infinite resources do nothing but exacerbate confusion and create overwhelm. If you’re wasting hours taking courses, watching webinars and reading free resources you are taking time away from what you should be doing – SERVING YOUR CLIENTS. If you've stalled in the overwhelm then now is the THE PERFECT TIME TO BEGIN!

This is where I come in… I have taken the courses, read the freebies, watched the webinars and learned the technology. I've taken all of the knowledge from these courses and working with my clients, and created an easy to follow, customized and affordable program for entrepreneurs to make sense of social media. The Social Media Audit is meant to distil the information that is most relevant to YOUR unique business. I will work with you one-on-one or in a small group to teach you how social media and the technology can fit into your busy life and benefit your business WITHOUT overwhelming you. Click HERE to find out more.


NEED HELP WITH FACEBOOK AND INSTAGRAM ADS?

Clients often ask for help setting up ads for specific programs, wondering what a good strategy will be. For most businesses Facebook and Instagram are what I call a “long-game” marketing strategy. They can be very effective at building awareness for small business, selling large quantities of small ticket products and services, and capturing emails of potential customers so you can promote courses through email funnels. They are not designed to direct sell large value products or small amounts of lower value items. In order to be effective they require an investment. You should expect to spend several thousands of dollars on an effective campaign. If you’re interested in learning how you can use Meta ads to build your business, send me an email to schedule a free 20-minute consultancy at iam@katlinrobinson.com


EXAMPLES OF THE WORK I'VE DONE

SOCIAL MEDIA GRAPHICS

 

FLYERS 

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ABOUT ME
I owned my first company at age 22 and built it from the ground up for 8 years before moving into the corporate world as a marketing executive for agencies and then as a Brand Development Manager for CBC. For more than 10 years I helped build innovative and award winning campaigns for large and mid-size clients. In 2012 I decided to go back to my roots as an entrepreneur and pursue my passion for healing. I now work part-time as a Yoga Therapist specializing in women's health and balance that work supporting other wellness entrepreneurs. 

My passion is to support entrepreneurs, applying the vast knowledge I gained in the corporate marketing with lessons from the frontline of entrepreneurship in the digital age. Over the last several years I've worked with entrepreneurs at various stages of their business, from well established business coaches to those beginning their entry into the digital world and others transitioning into larger online endeavours. I work with only a few clients at any one time so I can dedicate myself to serving their needs. 

TESTIMONIALS

“Katlin has been an integral member of my team for more than two years. In this time she's assumed a wide variety of responsibilities including managing my social media, Facebook ad campaigns, webinars, and providing support for my online summit. She is extremely dedicated, reliable, and trustworthy; and always eager to learn new ways to support my business. Her contributions have been invaluable to my business and she is a delight to work with. If you are looking for a dynamic and professional VA or marketing manager to join your team I highly recommend Katlin!” ~ Laura Kupperman, Business Coach

“Working with Katlin was such a pleasure, and SO helpful. In the past I kept up with social media, primarily Facebook and Instagram, but really didn’t have a social media plan in place. For my business, this meant I spent too much time on how to represent my business via social media. Katlin helped me get clear with my message and we developed a plan for the look, feel, and schedule that not only has saved me time and effort, but also helped me become even more clean on my business message and how I want to represent myself online.
Being able to work with Katlin in a way that worked with my schedule was so helpful, and I feel much more at ease and empowered with my business presence since working with her. I would recommend working with Katlin to anyone who wants to save time and energy and who would like to better represent themselves in the social media world. So thankful!”
- Jamie Elmer,  Jamie Elmer Yoga

“I needed to create a website for my business and was referred to Katlin Robinson.  Even though we worked remotely via email and Skype I felt that she was always readily available and knowledgeable.  She had good suggestions and understood the vision I wanted to create.  She referred me to great resources for ideas and images.  I found what I thought would be a daunting task actually quite painless thanks to Katlin.  She was professional and stuck to our timeline. I would recommend Katlin to anyone who wants to build a beautiful website but does not have the time, nor inclination to do so themselves. ~ Dr Marika Berni, Naturopathic doctor.

“Katlin helped me create a two and five year business vision that helped me focus my energies on where I truly wanted to be in my lifestyle and income level.  Her process was very clearly laid out and with practical and actionable steps that I have confidence will help me achieve my goals.  She took the time to get to know what was most important to me and helped me plan from a very grounded place and strategic perspective.  Katlin also assisted me in structuring my professional training program in a way I couldn't have envisioned myself.  Now my program is burgeoning and growing with people travelling from all over North America to attend.”  ~ Jane Clapp, Trauma Informed Movement Therapy